Piero Coppo was the head of the family and founder of the core that became today’s modern winery. He was known for his finely-tuned palate and infallible nose. Above all, he was known for his strong sense of ethics with which he managed all his activities. He strived for perfection down to the last detail, personally checking on all phases of work, from the vineyards to pressing, and from the winemaking to bottling and aging in a near-obsessive search for absolute quality without compromise. At the time, Canelli was an important market for Piedmontese grapes, and a fundamental juncture for vine growers and winemakers.